Webflow, The Web Design Amalgam Of WordPress And Photoshop, Releases Interactions 2.0

Webflow at first glance is just another internet tool for designing web pages. After you blink and start scrolling, you'll quickly release the comprehensive tool in front of you. Webflow is an all-in-one web design platform for designing and launching web sites and applications. The hook with Webflow is that it takes complex design elements that would be found within Photoshop or similar tools and weaves them into drag and drop tools to make website design more a visualization process, less a coding process. Webflow today has taken this a step further with the release of its Interactions version 2 (IX2.0) tool-set.

IX2.0 expands on Webflow's web design platform, which allows designers to build professional websites without writing a single line of code. With IX2.0 a designer in Webflow could now visually develop a website interaction in minutes, compared to the hours or days it would generally take a seasoned developer.

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For web professionals crafting innovative web experiences, Webflow IX2.0 is a brand new website animation tool that allows them to build complex timeline based animations, mouse based effects, and scrolling (parallax) effects without writing a single line of code. Unlike Adobe products, Webflow’s new IX2.0 feature offers designers powerful new ways of designing web experiences that was only possible with code before. Some of you might be shrugging, but some of you are coders. Some of you aren't.

Usually the process of designing and developing webpages at a professional level are two-fold. Most projects are created in phases: designers creating lifeless mock-ups in a design tool (photoshop, sketch, etc), then developers implementing and bringing them to life. This leaves the designer being completely disenfranchised from the process, and completely separated from the medium they are designing for — product designers are not connected to the end result as they have to rely on developers to make modifications. Webflow allows the designer to take full control of their creative vision. This doesn't mean they don't appreciate the value of code.


Web design is a form of art, and sometimes we forget that. We tend to take it for granted and forget the intense creative process behind web pages and animations. When there are tools to build your own webpages, we forget that many webpages are built by teams of creatives. This has created a stagnation in what we see on the internet.

"Since Adobe Flash was killed by the iPhone, websites on the internet have been stagnant — dead," says Bryant Chou, CTO of Webflow. "We don’t see many immersive web experiences built with HTML, CSS and Javascript simply because the industry has lacked a visual authoring tool that allows web designers to experiment and craft them. With Webflow’s Interactions 2.0, we’re now giving designers the ability to bring the web back to life again."

Webflow IX2.0 is a visual development product that lets the next generation of digital professionals create visually. These are visual developers, professionals that understand the power of code, but may not necessarily know how to write it. They use tools that allow them to move 10x faster, while producing software that even seasoned developers have trouble writing. Webflow IX2.0 allows that creativity to flow from the creators brain straight into the design product and that just may help to usher in a new era of interactive web design.

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